Imagine you want to have a big party. You want to get people to come so you send out invitations. Maybe you tell everyone you see, hand out flyers, have radio ads, and even rent a blimp. The whole city is getting excited. The night of the party there are spotlights in the sky and a mile-long line outside your front door. Finally, the sharply dressed doorman opens the velvet rope and the crowd surges in. Your guests open the door and rush in. Inside they are shocked to find a rundown, tiny place with no food and terrible music. Everyone turns around and walks right out. Word spreads and soon the entire line is gone and will never return.
That’s what it’s like if you are running ads to potential new clients but sending them to a confusing, old-fashioned, or non-functional website.
So ensure that if you are spending a single dime on lead generation you have a smooth, functional, and effective lead conversion system.
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