I was recently asked the question, “Which CRM feature do you think is the most underutilized?”. It really took me no time to land on a feature that very few business owners actually use: Internal forms. Internal forms may not be the sexiest things but they can...

Since everyone is talking about ChatGPT, we figured we would cover a few sales copywriting tips that can further enhance your robot produced love.  The first thing you should always keep in mind when writing sales copy is to talk about the reader, not about...

If you are running advertisements, or are thinking about it, there are a million different strategies and tactics out there. Despite which method you use, there are a few basic things you should remember. Below is a list of things to keep in mind when  Ensure you...

There is a famous marketing quote from Harvard marketing professor Theodore Levitt that goes, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.”  What the quote means is people don’t want your product, they want the results.  For...

Imagine you want to have a big party. You want to get people to come so you send out invitations. Maybe you tell everyone you see, hand out flyers, have radio ads, and even rent a blimp. The whole city is getting excited. The night of the party there are spotlights in...

Let me build the scene for you: Jerry is walking down the street talking with Elaine (probably about nothing). The weather is a bit overcast but other than that it’s nice and not raining.  A bit further down the street, he sees a man selling umbrellas on the...

Picture this with me: You and your loved ones decide to check out that cool new restaurant everyone has been talking about. You all get prettied up and drive there. Everyone is excited because you’ve heard only good things about this place. When you open the front...

Many businesses completely rely on only word-of-mouth marketing. We often see this working well in the short term, but if you are not engaging with your former clients over the long term, they will forget about you.  That's where you can use a monthly newsletter to...

Although the UK and France are separated by only 21 miles of water, these two countries are a world apart. For centuries, the UK and France relationship has always been a bit of a rivalry and it won’t stop here as we investigate which of the two is better for Expats...

Imagine it’s the mid 90’s and you are wandering through your local music store. You pass dozens of albums until an album cover grabs your attention. You look at the cover and you have a general idea of what type of music it is, but how do you really know? Well lucky...