Please Wait, a Hostess Will Convert You

Picture this with me: You and your loved ones decide to check out that cool new restaurant everyone has been talking about. You all get prettied up and drive there. Everyone is excited because you’ve heard only good things about this place. When you open the front...

Is Word-of-Mouth Your Only Marketing? 

Many businesses completely rely on only word-of-mouth marketing. We often see this working well in the short term, but if you are not engaging with your former clients over the long term, they will forget about you.  That’s where you can use a monthly newsletter...

Life After Tax Day Explained in Quotes

Tax preparation is a tough business: “The hardest thing in the world to understand is the income tax.” – Albert Einstein. It seems that no matter how hard you plan things out, between January and 11:59 on Tax Day, it’s chaos. And we all know that as...

Double-Mini Roundabout Way to Happiness

Full Disclosure, it was my first week in the UK. I had just bought a little red British car and it was a manual transmission, so I had to practice shifting with my left hand (because the British drive on what they call the “correct” side of the road). So, I spent the...