Seinfeld on Marketing

Let me build the scene for you: Jerry is walking down the street talking with Elaine (probably about nothing). The weather is a bit overcast but other than that it’s nice and not raining.  A bit further down the street, he sees a man selling umbrellas on the...

Please Wait, a Hostess Will Convert You

Picture this with me: You and your loved ones decide to check out that cool new restaurant everyone has been talking about. You all get prettied up and drive there. Everyone is excited because you’ve heard only good things about this place. When you open the front...

Is Word-of-Mouth Your Only Marketing? 

Many businesses completely rely on only word-of-mouth marketing. We often see this working well in the short term, but if you are not engaging with your former clients over the long term, they will forget about you.  That’s where you can use a monthly newsletter...