Since everyone is talking about ChatGPT, we figured we would cover a few sales copywriting tips that can further enhance your robot produced love.
The first thing you should always keep in mind when writing sales copy is to talk about the reader, not about yourself or your company. Sorry but most people don’t really care how many years you’ve been in business. They care about what you can do for them now.
Another thing to remember is that the human brain loves stories. So if you are trying to sell your product, maybe tell a story about someone who was helped by using your product or service. Or how your product is the tool that helps the prospect win the day. People can relate to stories and therefore can relate to you and your product.
And the last copywriting tip we’ll mention is to leave out the stats and dry facts, but include the emotion. As Zig Ziglar said, ““People don’t buy for logical reasons. They buy for emotional reasons.”
BONUS: Using eye-catching headlines engages readers.
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